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Since the release of the Buggles song “Video Killed the Radio Star” and the introduction of the music video station MTV in the early 80’s, music videos have progressed into a predominate part of our culture. Every generation has had its video icons. These icons have used the music video to convey messages to their viewers. Messages sent through music videos have included everything from what to wear, how to act, and who to vote for. With such an influence and with ever increasing availability, it is important that viewers become media literate in order to critically question what messages are being sent through videos to them. We have chosen fifteen popular videos that are on current, consistent rotation on music video stations. We have summarized them and added in critical questions to consider for visitors to this blog to answer. We have also linked the videos to this site. You can access each video by clicking on the picture of the artist that is found beside the title of the video.

Friday, March 30, 2007


Ne-Yo- "Because of You"
This video features the artist as the central character. At the beginning of the video he talks about feeling like he’s addicted to a female. Throughout the video, he shows interest in a female. There are shots of dancing and touching, scenes in a nightclub. The video includes sexually suggestive scenes and the artist undergoes many costume changes.
Questions to Consider:
How did this video make you feel?
What metaphors are apparent in this video?
What messages might males or females receive when watching this video?

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