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Since the release of the Buggles song “Video Killed the Radio Star” and the introduction of the music video station MTV in the early 80’s, music videos have progressed into a predominate part of our culture. Every generation has had its video icons. These icons have used the music video to convey messages to their viewers. Messages sent through music videos have included everything from what to wear, how to act, and who to vote for. With such an influence and with ever increasing availability, it is important that viewers become media literate in order to critically question what messages are being sent through videos to them. We have chosen fifteen popular videos that are on current, consistent rotation on music video stations. We have summarized them and added in critical questions to consider for visitors to this blog to answer. We have also linked the videos to this site. You can access each video by clicking on the picture of the artist that is found beside the title of the video.

Friday, March 30, 2007


Belly featuring Ginuwine- "Pressure"
Set in a very prestigious looking night club, the video opens with Belly, Ginuwine, their crew, and numerous ladies getting out of their vehicles, including a Lamborghini Carrera. In the night club everyone is dancing and Belly raps to the camera. We see scenes of the boys playing pool, drinking, and watching women dance on poles. Then Belly and crew along with several women head up to the V.I.P. room to enjoy some more drinks and a private fondue party. Following this we see more women dancing on stage while they are rained on by a shower of money. The video ends with Belly and his boys posing, rapping and pointing at their jewellery in front of large blow up of Belly’s latest album cover.
Questions to Consider:
What does this video convey about the importance of material possessions?
What message does this video send about the roles of males and females in the material world?
What does this video say to males about how they should view females?

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